Buy a flash drive & support Alzheimer’s research


Taking its lead from the (Product) Red AIDS fund-raising campaign, the Alzheimer’s Association has chosen purple as its signature colour.

To support the initiative, electronics manufacturer SanDisk has co-branded two products. For every purple 2GB Cruzer Micro drive and 2GB SanDisk Ultra II SD card sold, SanDisk will donate $1 to the Alzheimer’s Association.


3 thoughts on “Buy a flash drive & support Alzheimer’s research

  1. Maybe it’s just me, but this just doesn’t feel right – isn’t it a bit inconsiderate to support Alzheimer’s research with the proceeds from “flash memory” products?
    Either that, or it’s intentional, and absolutely brilliant marketing…

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