The price of the new Radiohead album? It’s up to you

One of my favourite bands, Radiohead, releases a new album called In Rainbows on October 15th. The album is not being distributed by a record label, but instead will be available exclusively as a digital download from the band’s website.

There’s nothing particularly innovative about how the album is being released. What is innovative is that you decide how much you want to pay for it. You can decide to pay the recommended retail price for a CD, or to pay nothing at all.

Below is a track from OK Computer, Radiohead’s third album, which was released in 1997.